Our latest news and trending topics

Twitter/X commands about 48% of Japan's social referrals while Facebook has only about 16%. Here's why the platform hierarchy is reversed and what it means for your strategy.

Our exact Instagram growth strategy for Japan: content tactics, posting schedule, and algorithm insights that took us from 0 to 40,000 followers in 6 months.

Japanese brands like Muji, Kurashi & Trips, and Nitori prove that stillness can sell... but not all silence means the same thing. Minimalism abroad feels luxurious; in Japan, it feels human. Designers who master that rhythm build not just beauty, but trust.

Marie Kondo’s YouTube thumbnails change completely between languages : minimal and calm for global audiences, colorful and text-heavy for Japan. It’s a reminder that design isn’t just about style, it’s about cultural fluency. Minimalism sells Japan abroad, but expression sells it at home.

Quatr made a genius maketing move - discover how to go viral through familiar imageries.

This final part of the series gives you a practical, phase-by-phase action plan for succeeding in Japan’s unique business environment. It covers how to build a local foundation, launch effectively, and scale sustainably—while avoiding the traps that cause most Western companies to fail.

Learn why 70% of Western companies fail in Japan market entry. A Japanese-French marketing team reveals cultural mistakes, real examples, and proven strategies for success.

Emotion is design’s first language. From color and pacing to cross-cultural nuance, the visuals that connect fastest are those that make people feel before they think.

In a digital landscape saturated with content, visuals need more than technical quality : they need to capture attention and emotion. Toyama’s feature in Times as one of the “52 Places to Go in 2025” demonstrates how pairing unique elements (like the photogenic Glass Art Museum) with authentic, relatable moments (such as the Owara Kaze no Bon festival) creates content that resonates. For designers, video editors, and digital creators, the lesson is clear: balance the extraordinary with the authentic, frame intentionally, and leverage visual hooks to make content memorable and shareable.

When two cultures meet, ideas get sharper. At Pont Miyabi, we’ve learned that creativity lives in translation between languages, perspectives, and ways of seeing the world.

In chasing global reach, many brands lose local resonance. But true global power comes from specificity, from being deeply understood somewhere before being recognized everywhere.