Our latest news and trending topics

What are Japanese most famous quotes, and how can you apply these directly into your business approach? Let's see...

Have you heard about the term "Cool Japan"? What is it reall about? And is it still relevant in today's political scope?

Is English really enough to be a successful international entrepreneur? Let's break that down!

You keep seeing price comparisons between the US and Japan... yet Japanese business owners seem to be doing well, and less startup close after their first few years. Why is that?

How to negotiate with Japanese clients, and what numbers are realistic for them? Let's dig into that!

How hard is it tso start a business in Japan as a foreigner? In today's blog, I'll share my experience as a (newly founded) business owner!

As a French-Japanese marketing team, we've seen the same 5 mistakes destroy European brands in Japan. Here's what goes wrong—and how bicultural expertise prevents them.

Everyone tells you to use LINE for the entry of Japanese market. Almost nobody tells you what happens after setup: content strategy, engagement tactics, and VOOM optimization for European brands.

Our exact Instagram growth strategy for Japan: content tactics, posting schedule, and algorithm insights that took us from 0 to 40,000 followers in 6 months.

Marie Kondo’s YouTube thumbnails change completely between languages : minimal and calm for global audiences, colorful and text-heavy for Japan. It’s a reminder that design isn’t just about style, it’s about cultural fluency. Minimalism sells Japan abroad, but expression sells it at home.

In a digital landscape saturated with content, visuals need more than technical quality : they need to capture attention and emotion. Toyama’s feature in Times as one of the “52 Places to Go in 2025” demonstrates how pairing unique elements (like the photogenic Glass Art Museum) with authentic, relatable moments (such as the Owara Kaze no Bon festival) creates content that resonates. For designers, video editors, and digital creators, the lesson is clear: balance the extraordinary with the authentic, frame intentionally, and leverage visual hooks to make content memorable and shareable.